Using Keywords to Optimize SEO Rankings

Posted on Posted in Blogging101

With over a billion websites (as at September 2014, according to NetCraft’s October 2014 Web Server Survey) to choose from, cropping up on page 1 of Google Search is not a walk in the park, or is it? For some brands, it’s a piece of cake, and in this article, we share some free tips on how to use keywords to optimize SEO for your webpage.

The Difference Between Page 1 and Page 50
The key difference between page 1 and page 50 websites is SEO(Search Engine Optimization). According to searchengineland.com, it is ‘the process of getting traffic from the “free”, “organic”, “editorial”, or “natural” search results on search engines’. And this traffic is derived from using the right key words in content creation. Put simply, to drive traffic to your blog/website, you have to be use the language that prospective “searchers” will use when seeking information on your topic.

Use the Consumers Language
Take for instance, I’m suffering from whitlow. So I pick up my phone and type on Google Search, “how to cure whitlow”. If your article on this issue, features language like “felon” or “acral lentiginous melanoma”, which are simply scientific names for the condition, your webpage won’t get picked by Google, though relevant. When developing content, always put yourself in the position of the consumer and the lingo of their net surfing.

Avoid Undue Repetition
But that doesn’t mean you should repeat the keyword 10 times per paragraph, so it gets noticed by Google algorithms. This practice, known as “keyword density”, was trendy 5 years ago in the early years of blogging. It also worked. But search engines have since wisened up. This approach makes any piece of writing seem unnatural and spammy. Search engines now know that readers will find these kinds of articles annoying, and as such, keep them where they belong – at the bottom of the pile. Stay natural, and use pronouns when necessary to refer to your subject matter. Don’t worry, Google is smart enough to decipher the message for you.

Use Long Keywords
Earlier on, I advised that you put your consumers in mind when developing content. In the same vein, you should try to incorporate the typical phrases used by netizens in online searches. For instance, the phrase, “how to win a girl’s heart”, will bring more traffic to your webpage, than “winning her heart”. This is because, it’s brings the target audience (those seeking relationship advice) to your page, unlike the latter phrase, which seems more like a line from a literary piece.

Be Consistent
I could say this over and over again. The ultimate tool to SEO is consistency. You might publish one article with the right keywords, and it features on the front page of Google Search for this week. Buy come back next week, and you’ll be lucky if you show up on page 10. Why? Search Engines generally favour fresh content. So immediately someone publishes something new using the relevant keywords, you get demoted. To stay at the top, consistently publish quality content using the right keywords, thus ensuring that you stay relevant for the long term.

With that said, you can approach content creation with a more deliberate and result-oriented style that makes blogging worth the while. But if you need to bespoke solutions for your particular industry, feel free to contact us at Infusion Media. We’ll be glad to help.