How to Create Shareable Content for your Blog

Posted on Posted in Blogging101


What’s the difference between a blog and a diary? Well, the former is meant for public consumption while the latter is meant for my eyes only, right?  But truthfully, many blogs today are more like diaries, because the content on them, though good, are not worth the share button, to say the least. If you find yourself in this situation, worry no more, because we are about to examine a few hacks to getting the shares pouring in so fast, you’ll wonder why you didn’t think of it before.

BUILD RELATIONSHIPS

If you found yourself in a conversation with someone who talked endlessly about theirselves without giving you a minute to chip in something, would you want to even say ‘Hi’, to that person the next day? Would you even call that a conversation?

In the same vein, how do you think your readers fell when all you do is talk, and give them no chance to speak?  You might ask, how do I do this?  Well you do this when you write your blog like a thesis paper.  Bring life to it. Bring your voice into it. Write like you’re having a conversation with one person about what is on your blog. It doesn’t matter if you’re discussing rocket science, dumb it out for your audience in a way that even a 6-year old understand.

OFFER ASSISTANCE

Everybody’s got problems. And we want solutions. Why not provide them. Whether you blog on politics, health,  or event planning, you will definitely get more shares when you share free tips to your audience to solve their problems.  By giving out helpful tips, you create a bond of appreciation. An appreciative reader is a sharing reader. A  sharing reader always comes backs for more. According to New York Times Marketing, 94% of readers share posts because they believe it will be helpful to someone else. That’s why at Infusion Media, we share articles to help people overcome their digital media challenges, despite being a digital media outfit. We know that when you need professional assistance, you’ll eventually turn to us. *Winks*

NEVER BE STINGY WITH PICTURES

Come on, it is your MB? Upload that picture! Did your readers say they don’t like it? Content with images sticks to the memory faster than 100% Times New Roman. According to JeffBullas.com, in his article titled, ‘6 Powerful Reasons Why you Should Include Images in your Marketing’, (featured in Forbes, Inc, The New York Times, The Huffington Post):

  • Articles with images get 94% more views than text-only articles

  • 60% of potential customers will only consider contacting a business when an image pops up in search results

  • In an ecommerce site, 67% of customers associate image quality with product quality

At this point, do I really need to say anything more?  Its like what they say in law – ‘res ipsa locquitor’ – the thing speaks for itself.

MAKE SHARING EASY

Maybe you’re thinking, my content is already relatable. My articles have more pictures than an average Zikoko post, so why don’t I get lots of shares? The question is, where are the sharing buttons on your blog, or , do you even have any? Even if your article brought tears to the coldest heart or cracked ribs, no reader has the time to copy and paste the link to your articles on his social media platforms.

Make it easier to share your wonderful content by positioning the share buttons, either at the bottom of each article, or at the top of the page.

GET EXPERT ASSISTANCE

In most cases, if you’re a business owner, your busy schedule might not afford you the time to properly analyze the needs of your bespoke audience and produce the content they will naturally enjoy. Don’t despair because of this. Just call in the experts.

Infusion Media will not only analyse the makeup of your audience to determine what kind of content makes them tick, our pool of writers and editors will also create the ultimate sharing experience for your blog.