It’s the world’s largest social network, with close to 2 billion members. By extension, it’s the best market for your business. Most likely, your business will have a Facebook page, but is it bringing in any commensurate value? If not, don’t despair, you’re not alone. Brand recognition is not an easy task on Facebook due to its frequent change of the News Feed algorithm. This algorithm, known as Edgerank is largely influenced by the sum of three main factors, namely:
The Affinity Score: This score is calculated on the basis of how close you are with your audience. In other words, the more frequently you interact with your audience, the higher your score.
The Weight of the Update: On Facebook you can post, like, comment etc., but all these actions are not equal. A status update would rank higher than a share.
The Time Factor: The older the post, the less relevant it is. So to stay relevant, stay fresh.
With this in mind, we’ll now share those tips to help you score high on Facebook’s algorithm for the betterment of your business.
Right Resolution, Right Size
Many times we’ve googled images and seen some pictures that would have been really god, if only they weren’t blurred. To avoid this, make the right decisions in your Photoshop application. Set your DPI (dots per inch) or PPI (pixels per inch) at 300. The higher the DPI, the more richer and realistic the picture looks. But don’t binge on it. Too much will make your image look fake. To achieve this, open the image in Photoshop. Then click ‘Images’ – ‘Image Size’ – ‘Resolution’.
You should also get conscious about the size of images. The size you upload an image will influence the size it appears as on the user’s end. For instance, a business page profile picture of 180 x 180 pixels will display as 170 x 170 on desktop, 128 x 128 on smartphones, and 36 x36 on feature phones.
Your cover photo should some at within the range of 399 x 150 to 820 x 312 pixels. Anything less will be stretched, and appear distorted. It will display at 820 x 312 and 640 x360 pixels on desktop and smartphones respectively. If you’re planning an event, the publicity image should some in 1920 x 1080 pixels. Facebook will scale it down to 470 x 174 for all screens.
Engaging & Recurring Content
Like we said earlier, the fresher the content, then more relevant it is. The more relevant your posts, the more frequently it will appear as new posts. The beautiful thing is that it doesn’t have to be every day. You could publish on a weekly or bi-weekly basis. Gradually, it will gain momentum on its own to create awareness for your brand.
But if you can’t be bothered with this, you can always outsource this responsibility to Infusion Media. We have vast experience developing content for brands in tech, event planning, faith propagation, food catering, just to name a few.
Convert Content to Ads
With time you’ll observe that some of the content on your page will generate more vibes than others. It’s not fair that these ones should get relegated after some time, all because they are not fresh content. Convert these timeless posts into Facebook Ads with as little as $1 for 24 hours. Those ads should come with the keywords from your post, images, and calls to action.
You should also make sure that those ads have a conversational tone to them. People react more positively to info that seeks to befriend them, not one that seeks to just the money out of their pockets.
Tag People and Brands
Remember we said affinity is a factor that influences Facebook’s algorithm. Not everyone who will gain from your content may necessarily like your page. But if you tag the people and brands that your audience follows, it increases your chances of getting your content to their doorsteps.
Just make sure that the subject matter of your updates if relevant to those you tag.
With that said, you are fully equipped to turn your Facebook presence into a goldmine. If you need any clarifications, don’t hesitate to hit us up.